For the last century or so, Coca-Cola has done a masterful job of insinuating itself into Christmas traditions. They appropriated and reshaped Santa Claus' iconography back in the 30s, and now they have these admittedly cool ornament-shaped bottles. I doubt they're hung on many trees (not while full, at least), but they certainly evoke the Christmas spirit. I hope whoever designed this bottle received a hefty bonus.