Monday, October 16, 2017

Learn How 2 Amazing Techniques Will Trick You Into Reading This Blog Post

1. Write a headline that sums up the topic and promises a quick, easy read
2. Deliver on the headline's promise

At least, that's what I learned at work today--some basic principles to optimize your content for search engines. I rarely use this approach on The Earliad, but as a service to the reader I'll put more thought into my headlines. I'm hoping for two outcomes: I'll be more respectful of the time of my readers, and I'll improve on a skill (that is, effective headline writing). 

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