This afternoon, it occurred to me that the gum mentioned in Twin Peaks a quarter-century ago hasn't yet been identified. I thought perhaps the universe of Twin Peaks might contain a very special brand of gum: Cherry ZigZag, the gum that makes kids say, "Wow, Bob, Wow!" The gum itself would be white with dark red cherry zigzags, much like the floor of the Red Room in the Black Lodge.
I quickly sketched a rough draft of what an ad for the gum might look like. Sometime in the next few days, I'll work up a real design in Photoshop.